A founder-led SME transformation & growth consultancy.
Bluehive Consulting Asia helps Singapore SMEs work smarter, grow stronger and stay future-ready — bringing strategy, implementation and capability building under one roof.
Led by Serene Kwok, Founder & Lead Consultant
Bluehive Consulting Asia is led by Serene Kwok, a Singapore SME transformation consultant known for helping business owners connect branding, digital marketing, business process redesign, AI adoption, workforce transformation and grant-supported growth into practical projects.
Serene founded Bluehive to give Singapore SMEs the kind of senior, multi-disciplinary partner usually reserved for larger enterprises — tuned for SME realities, owner-led decisions and grant-supported growth across AI transformation, business transformation, branding, digital marketing, HR, training and funding.
Professional Singapore Certified Management Consultant · IMDA Pre-Approved Vendor · Certified Generative AI Professional · Certified Sustainability Practitioner · Certified PDPA Practitioner · ACLP Certified Trainer
Bluehive Growth OS™ — the framework that powers every engagement
Our proprietary framework connects brand, marketing, sales, workflow, SOPs, AI, people and funding into one practical transformation roadmap — and powers both pathways: Grow Smarter™ and Work Smarter™.
Certifications & Credentials
Bluehive brings together certified consulting, digital marketing, AI, sustainability, PDPA, design thinking, training and agile project delivery capabilities to support SMEs through practical transformation and growth projects.
- Professional Singapore Certified Management ConsultantCertified
- IMDA Pre-Approved VendorCertified
- Certified Generative AI ProfessionalCertified
- Certified Sustainability PractitionerCertified
- Certified PDPA PractitionerCertified
- Certified Design Thinking PractitionerCertified
- ACLP Certified TrainerCertified
- Certified ScrumMaster®Certified
Meet the Bluehive Team
Bluehive brings together senior consultants, technology advisors, brand strategists, digital marketers and workforce transformation specialists to support SMEs from strategy to implementation.
Leadership Team
Serene KwokFounder & Chief Transformation StrategistFounder and Lead Consultant of Bluehive Consulting Asia, helping Singapore SMEs connect branding, digital marketing, AI-led business transformation, workforce transformation and grant-supported growth into practical projects.
Patrick CharbonCo-FounderSenior advisor supporting Bluehive's regional perspective, business strategy and growth advisory work.
Simon YapChief Technical OfficerTechnology and AI advisor supporting CTO-led project review, systems thinking, vendor coordination and implementation planning for SME transformation projects.
Growth & Transformation Advisors
Bluehive's senior consultants and client advisors, guiding SME owners from growth strategy through to transformation delivery.
Davina LimAI-Driven Marketing & Growth StrategistHelps SMEs turn marketing into measurable business growth by combining AI, digital strategy, websites, SEO, content, automation and analytics.
Kellin ChanSenior Strategic Advisor – International StrategySupports brand, business and international growth strategy, helping SMEs consider market positioning and expansion opportunities.
TK BoeyWorkforce Transformation & Leadership DevelopmentSupports workforce transformation, leadership development and capability-building initiatives for SMEs.
Louis LeeBusiness Development DirectorSupports partnership development, business development and SME engagement for Bluehive's growth and transformation work.
Angela MahHR Capital ConsultantCo-owner of a global HR consultancy with 30+ years of experience, supporting Bluehive's HR advisory, workforce planning and people transformation work for SMEs.
Ericz Ezekiel TayLegal Knowledge PartnerSupports Bluehive's SME clients with legal knowledge input across contracts, compliance and commercial agreements relevant to growth and transformation projects.
Digital Experience Team
Our multidisciplinary delivery team transforms strategy into execution through creative design, digital experiences, content production and AI-powered solutions that help SMEs grow faster.
Felicia WongPR, Media Relations & Social MediaLeads public relations, media outreach and social media strategy, helping Bluehive's SME clients build visibility and brand presence across earned and owned channels.
Imelda KemalaProject ManagementOversees the planning and execution of digital projects, ensuring websites, branding, creative assets and client deliverables are delivered seamlessly.
Angga Hardy PutraCreative, UX/UI & MulitmediaTransforms business ideas into engaging digital experiences through web development, UI/UX, video production and interactive content.
Vendor & Partner Ecosystem
Bluehive works with a trusted ecosystem of technology vendors, AI implementation partners, creative specialists, digital marketing partners, HR consultants, trainers and business advisors to help SMEs move from strategy to implementation.
Bluehive remains the client-facing transformation and growth partner, while coordinating suitable vendors and specialists where required.
- AI Automation Partner
- CRM / Workflow Systems Partner
- Xero / Accounting Integration Partner
- Web Development Partner
- SEO / SEM Partner
- Video Production Partner
- HR / Workforce Partner
- Sustainability Partner
- Legal / Compliance Partner
- Training Partner
- Creative Design Partner
- International Strategy Partner
This ecosystem allows Bluehive to support SMEs across business transformation, branding, digital marketing, AI adoption, workforce development, sustainability and grant-supported implementation — without forcing every project into a one-size-fits-all solution.
Feedback from Clients
We work closely with SME owners and management teams to turn strategy, branding, transformation and funding support into practical business outcomes.
Seatware Haus appointed Bluehive for our Strategic Marketing and Rebranding EDG Grant project. We were impressed that the team understood our furniture business very well and was able to define our rebranding direction. The team understands the challenges faced by SMEs and is always willing to go the extra step to help our business. Highly recommended.
Bluehive helped us navigate the Enterprise Development Grant process with clarity and confidence. Their strategic approach to our digital transformation project gave us a clear roadmap we could actually execute.
Working with Bluehive on our branding and marketing strategy was a game-changer. They truly understand the SME landscape in Singapore and delivered practical solutions that fit our budget and goals.
The team at Bluehive brought exceptional expertise to our AI adoption journey. Their structured approach helped us identify the right automation opportunities without overwhelming our operations.
Bluehive's grant advisory services saved us countless hours of confusion. They handled the documentation, strategy alignment and submission process professionally — and we secured the funding we needed.
Their workforce transformation programme helped us restructure our team for growth. The training roadmap and change management support made the transition smooth for everyone involved.
We engaged Bluehive for a complete brand refresh and digital marketing overhaul. The results speak for themselves — our lead generation improved by 40% within the first quarter.
Bluehive's business process redesign expertise helped us streamline operations and reduce manual work by 60%. Their practical, SME-focused approach made all the difference.
The sustainability consulting and green certification support from Bluehive positioned our company for new government contracts. Their knowledge of local regulations is outstanding.
From strategy to implementation, Bluehive was with us every step of the way. Their integrated approach to branding, digital marketing and grant funding is exactly what growing SMEs need.
Not sure where to start?
Book a Business Transformation Consultation — a senior Bluehive consultant will help you decide the highest-impact next move for your SME.
⏱ Limited consultation slots each month.
