Bluehive
The Team

Meet the Bluehive Team

Bluehive brings together senior consultants, industry specialists and a multidisciplinary team to support SMEs from strategy to implementation.

Leadership Team

Driving Bluehive’s vision and transformation strategy.

  • Serene Kwok, Founder & Chief Transformation Strategist
    Serene Kwok
    Founder & Chief Transformation Strategist

    Leads Bluehive’s strategy, client consulting and business transformation initiatives for SMEs.

  • Patrice Charbon, Co-Founder
    Patrice Charbon
    Co-Founder

    Senior advisor supporting Bluehive’s regional perspective, business strategy and growth advisory work.

  • Simon Yap, Chief Technical Officer
    Simon Yap
    Chief Technical Officer

    Technology and AI advisor supporting CTO-led project reviews, systems thinking and implementation planning for SME transformation projects.

  • Davina Lim, Chief Operating Officer
    Davina Lim
    Chief Operating Officer

    Oversees operations, delivery and cross-functional execution across Bluehive’s consulting, digital and transformation engagements.

Growth & Transformation Advisors

Senior specialists supporting SME growth, transformation, workforce development and market expansion.

  • Kellin Chan, Senior Strategic Advisor – International Strategy
    Kellin Chan
    Senior Strategic Advisor – International Strategy
  • TK Boey, Workforce Transformation & Leadership Development
    TK Boey
    Workforce Transformation & Leadership Development
  • Christophe Yan, Business Solutions Director
    Christophe Yan
    Business Solutions Director
  • Angela Mah, HR Capital Consultant
    Angela Mah
    HR Capital Consultant

F&B & Hospitality Advisory Panel

Specialist expertise supporting F&B and hospitality businesses across operations, culinary development, service excellence and franchising.

  • Christian Bruhns, Hospitality Services Consultant
    Christian Bruhns
    Hospitality Services Consultant
  • Tim Chia, Culinary Arts Chef Consultant
    Tim Chia
    Culinary Arts Chef Consultant
  • Lynette Foo, F&B Hospitality Consultant
    Lynette Foo
    F&B Hospitality Consultant
  • Dr. Kuan-Huei Lee, Honorary Consultant
    Dr. Kuan-Huei Lee
    Honorary Consultant
  • Gerard Yip, F&B & Franchising Consultant
    Gerard Yip
    F&B & Franchising Consultant

Digital Experience Team

Our multidisciplinary delivery team creates digital experiences, content and AI-powered solutions to help SMEs grow faster.

  • Davina Lim, AI & Digital Growth Strategist
    Davina Lim
    AI & Digital Growth Strategist
  • Felicia Wong, PR, Media Relations & Social Media
    Felicia Wong
    PR, Media Relations & Social Media
  • Imelda Kemala, Digital & Web Project Manager
    Imelda Kemala
    Digital & Web Project Manager
  • Angga Hardy Putra, Creative, UX/UI & Multimedia
    Angga Hardy Putra
    Creative, UX/UI & Multimedia

Specialist Advisors

Experienced specialists who support selected client engagements where deeper functional expertise is required.

  • Christina Koh, Financial Capital Excellence Consultant
    Christina Koh
    Financial Capital Excellence Consultant
  • Ericz Ezekiel Tay, Legal Knowledge Partner
    Ericz Ezekiel Tay
    Legal Knowledge Partner
  • Winston Lim, Environmental Branding Consultant
    Winston Lim
    Environmental Branding Consultant
  • Alson Boo, Sustainability & ISO Advisor
    Alson Boo
    Sustainability & ISO Advisor
  • Louis Lee, Built Environment Advisor & Business Development Director
    Louis Lee
    Built Environment Advisor & Business Development Director
Start here

Not sure where to start?

Book a Business Transformation Consultation — a senior Bluehive consultant will help you decide the highest-impact next move for your SME.

Book a Business Transformation Consultation

⏱ Limited consultation slots each month.

Bluehive senior consultants in diagnostic discussion with SME client