SME Owners & Founders
Preparing for retirement, succession, sale or a transition away from founder-led management.
In collaboration with Ascendo Academy
What's Next After Beyond the Founder?
Branding Beyond the Founder
Build a Brand Ready for Sale, Succession or New Leadership.
Your business has taken years to build. But is your brand ready for its next chapter?
Whether you are preparing to sell, hand over to the next generation, or transition into new leadership, your brand must remain relevant, competitive and valuable beyond its founder.
This hands-on workshop helps you assess your existing brand, strengthen its positioning, preserve its heritage and develop a practical roadmap for future growth.
Keep the heritage. Strengthen the positioning. Refresh your digital presence.
What you will leave with
- 01Brand Transferability & Readiness Scorecard
- 02Brand Positioning & Future Value Proposition
- 03Customer Goodwill & Relationship Transfer Plan
- 04Brand Asset & Digital Due-Diligence Checklist
- 05Brand Story & Successor Communication Framework
- 06Your 90-Day Brand Transition Action Plan
Who should attend
Built for Businesses Facing Their Next Chapter
Next-Generation Business Leaders
Taking over an established business and seeking to modernise its brand while respecting its heritage.
Business Owners Planning for Growth, Succession or Exit
Seeking stronger market differentiation, digital competitiveness and long-term brand value.
Workshop outcomes
What You Will Leave With
Six practical tools to help you turn founder-dependent goodwill into transferable brand value.
01
Brand Transferability & Readiness Scorecard
Evaluate founder dependency, customer loyalty, market positioning and brand-related risks. Leave with a prioritised assessment of gaps affecting business continuity and transition readiness.
02
Brand Positioning & Future Value Proposition
Clarify why customers choose the business beyond its founder. Develop the foundations of a differentiated positioning statement and brand promise.
03
Customer Goodwill & Relationship Transfer Plan
Identify founder-dependent customer relationships and outline practical steps to transfer customer trust to the brand, management and team.
04
Brand Asset & Digital Due-Diligence Checklist
Review company-owned brand assets, website, digital channels, testimonials, databases and marketing materials. Identify gaps in ownership, organisation and documentation.
05
Brand Story & Successor Communication Framework
Develop a narrative that preserves company heritage while supporting new leadership, future growth and customer confidence.
06
Your 90-Day Brand Transition Action Plan
Create an actionable roadmap with priorities and responsibilities to strengthen brand readiness for succession, sale, investment or business growth.
Brand Transferability Scorecard
How Transferable Is Your Brand?
Workshop experience
Not a Lecture. Your Business Is the Case Study.
This is a practical, facilitated workshop where you work on your own business rather than hypothetical case studies.
Through guided exercises and structured frameworks, you will analyse your current brand, identify gaps, explore future positioning and develop priorities for the next 90 days.
- Guided business analysis
- Practical brand positioning exercises
- Application to participants' own businesses
- Actionable brand transition and growth planning
This workshop does not include formal business valuation, legal succession planning or transaction advisory.
Your workshop facilitator
Facilitated by a Practitioner, Not a Lecturer
Serene Kwok
Founder & Chief Transformation Strategist, Bluehive Consulting Asia
Serene brings over 20 years of regional branding, marketing and business management experience, combining commercial strategy with hands-on business transformation.
Through Bluehive Consulting Asia, she works with businesses to strengthen brand positioning, improve competitiveness and prepare for their next stage of growth.
Course fees & funding
Course Investment
SWDA Course Fee Funding — Up to 70%. Funding eligibility to be confirmed for this course.
Course fee
S$980
Regular Price, before GST
Indicative subsidised fee
S$294
After 70% Course Fee Funding, before GST
Potential SFEC-supported amount
From ~S$29.40
Where eligible, before GST
Funding eligibility to be confirmed
Indicative funding illustrations only. Subsidies and SFEC utilisation are subject to current course approval, employer and participant eligibility, available balances and prevailing requirements. Non-supportable GST and other charges may apply.
The course flyer references an SFEC utilisation deadline of 30 November 2026. This date is to be confirmed before publication.
Continue your journey
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Explore our servicesTake the next step
Is Your Brand Ready for Its Next Chapter?
Join us to develop practical foundations for building a brand that can continue to grow beyond its founder.
Keep the heritage. Strengthen the positioning. Refresh your digital presence.
Speak With Our Team