01
Understand
- Who are your most valuable customers?
- What problems are they trying to solve?
- What really matters to them when choosing a company like yours?
In collaboration with Ascendo Academy
Bluehive Academy
Branding in the Digital World
Build a Brand That Can Grow Beyond Its Founder
Your business may have a strong reputation, loyal customers and years of goodwill. But can your brand continue to thrive when the founder steps back?
This practical programme helps founders, business successors and management teams strengthen their market positioning, brand identity and digital presence to build a more competitive, transferable and future-ready business.
PracticalHands-OnWork on Your Own Business
SWDA Course Fee Funding: up to 70% for eligible participants*Eligible companies may also use available SFEC credits*
Come with your business
- 01Understand
- 02Differentiate
- 03Position
- 04Define
- 05Tell
- 06Activate
- 07Action
Leave with the foundation of your own brand strategy.
Does this sound familiar?
Your Business Has Grown. Has Your Brand Grown With It?
- We have been in business for years but have never properly defined our brand.
- Our logo or website has changed, but our positioning has not.
- Customers know our founder better than they know our company.
- Our competitors seem to say the same things we do.
- Our marketing team keeps producing content, but there is no clear strategy behind it.
- Our sales team describes the company differently depending on who is talking.
- We are entering a new market or targeting a new customer segment.
- The next generation wants to modernise the business without losing its heritage.
- We want to move away from competing mainly on price.
- We want our company to become more recognisable and valuable beyond the founder.
If several of these sound familiar, this workshop was designed for you.
What you will build
Don’t Just Learn Branding. Build Your Own Brand Strategy.
02
Differentiate
- Why should customers choose you instead of your competitors?
- Which strengths are genuinely meaningful to customers?
03
Position
- What position should your brand own in the customer’s mind?
- How do you want the market to describe your company?
04
Define
- Value proposition
- Brand promise
- Brand personality
- Key differentiators
05
Tell
- Brand story
- Core messages
- Key proof points
- Tone of voice
06
Activate
- Website, LinkedIn & social media
- Digital advertising, video & content
- Sales materials
- Customer experience
07
Action
- Identify what you should prioritise over the next 90 days.
Every stage is worked on using your own company, customers and market.
What you will walk away with
Leave With the Foundation of Your Own Brand Strategy
This is not a generic branding template. You work on your own company, customers, market and challenges throughout the workshop.
1Target Customer
2Customer Needs & Motivations
3Competitive Landscape
4SWOT Analysis
5Brand Differentiation
6USP Development
7Brand Positioning
8Value Proposition
9Brand Promise
10Brand Personality
11Brand Story
12Key Messages
13Digital Brand Priorities
14Content Direction
15Customer Experience Priorities
1690-Day Brand Action Plan
Why branding matters more online
Your Customers Often Meet Your Brand Before They Meet You
Customers form an opinion about your company before ever speaking to the founder or a salesperson. In the workshop, you learn how positioning and messaging should connect consistently across every channel.
Your brand is being formed online whether you deliberately manage it or not.
GoogleWebsiteLinkedInInstagramFacebookTikTokXiaoHongShu (where relevant)Online reviewsVideosArticlesAI search & recommendations
Brand beyond the founder
Could Your Brand Continue Without You?
For many SMEs, the founder is still the centre of the business. A stronger company brand helps the business stand on its own.
The founder is often…
- The face of the company
- Chief salesperson
- Keeper of key customer relationships
- Source of product knowledge
- Final decision-maker
Founder ReputationCompany Reputation
Personal RelationshipsCompany Relationships
Founder KnowledgeOrganisational Knowledge
A Successful BusinessA More Transferable Business
“If you were no longer the face of your company tomorrow, would customers still choose your brand?”
Explore this further in our Beyond the Founder seminar series →
Bluehive case study · Whale Tea
From Chinese Franchisee to a Franchisor Brand Prepared for Regional Expansion
How Bluehive helps businesses reposition and repackage their brand for the next stage of growth.
Whale Tea was operating as an Chinese franchise concept, but the next stage of growth required the business to think beyond operating as a franchisee. Bluehive’s role is to help reposition and professionalise the brand so it can develop a stronger market identity and prepare for broader regional growth and franchising opportunities. With the strong and refreshed brand positioning, Whale Tea is ready for regional expansion as a Singapore Franchisor.
Read Transformation StoryBrand Strategy
- Brand positioning
- Customer proposition
- Competitive differentiation
- Brand architecture
Brand Story
- Brand narrative
- Heritage and origin
- Customer-facing story
- Messaging
Brand Identity
- Visual identity
- Verbal identity
- Packaging direction
- Brand guidelines
Digital Presence
- Website
- Social media
- Digital storytelling
- Content direction
Growth Readiness
- Regional positioning
- Franchise positioning
- Marketing materials
- Brand consistency
01
Existing Business
02
Reposition
03
Repackage
04
Professionalise
05
Expand
Rebranding is not simply changing the logo. It is preparing the business for where it wants to go next.
After the workshop
From Brand Strategy to Brand Transformation
The workshop is designed so you can take your brand strategy back and start implementing it internally. For companies that need deeper support, Bluehive can help bring the strategy to life.
Brand Strategy
- Customer and market research
- Brand positioning
- Competitive analysis
- Value proposition
- Brand architecture
Rebranding
- Naming
- Brand identity
- Brand messaging
- Brand guidelines
- Packaging and collateral
Digital Brand
- Website strategy
- Website copy
- Social media
- Digital campaigns
- Content strategy
- Corporate video
Growth & Internationalisation
- Market-entry branding
- International positioning
- Regional brand development
- Franchise branding
- Sales and marketing materials
Need help bringing your brand strategy to life?
Speak to BluehiveLearning outcomes
Build a More Competitive, Transferable Brand
By the end of the programme, participants will be able to:
- Evaluate current brand positioning and market differentiation
- Understand customer perceptions and competitive pressures
- Identify brand risks arising from founder dependency
- Strengthen digital brand consistency across customer touchpoints
- Build a practical branding roadmap for business growth, succession or future sale
- Develop a 90–180-day brand improvement action plan
Course funding support
SWDA Course Fee Funding Available for Eligible Participants
This programme is supported under the SWDA framework, with course fee funding of up to 70% for eligible Singapore Citizens and Permanent Residents, including employer-sponsored participants, subject to prevailing SWDA eligibility requirements.
SWDA course fee funding of up to 70% for eligible participants
- Workshop Course Fee
- SWDA Course Fee Funding (up to 70%)
- Remaining Employer Contribution
- Eligible Employers May Use Available SFEC Credits
SWDA Course Fee Funding
Course fee funding of up to 70% is available for eligible participants under the SWDA framework, subject to prevailing SWDA eligibility requirements.
SkillsFuture Enterprise Credit
Eligible employers with available SFEC may use their credits towards qualifying training costs, subject to prevailing eligibility and course requirements.
*Funding availability and subsidy amounts are subject to SWDA requirements, course approval, participant eligibility and confirmation by the appointed training provider. Bluehive Consulting Asia does not guarantee funding approval. SkillsFuture Enterprise Credit (SFEC) is a separate form of employer support, subject to its own prevailing eligibility criteria.
About Bluehive
Strategy Before Execution
Bluehive Consulting Asia is a Singapore-based business transformation consultancy. We approach branding as part of the wider business strategy — not simply visual design or advertising.
Grow Smarter™
- Branding
- Rebranding
- Digital Marketing
- Market Growth
- Internationalisation
Work Smarter™
- Business Transformation
- Process Improvement
- Digitalisation
- AI Adoption
About the trainer
Led by a Practitioner, Not a Lecturer
Serene Kwok
Founder & Chief Transformation Strategist, Bluehive Consulting Asia
An experienced branding and business transformation consultant working hands-on with founder-led SMEs across:
F&BLogisticsRetailHome ImprovementPremium AppliancesService Businesses
The workshop is built around real business challenges faced by SMEs — not theoretical branding exercises.
Who should attend?
Built for the People Who Run the Business
Founders and owners preparing for succession, sale or eventual exitNext-generation leaders taking over family businessesMarketing and business managers strengthening brand competitivenessSMEs building sustainable brand value beyond the founderSME foundersBusiness ownersSecond-generation leadersManaging DirectorsDirectorsManagement teamsMarketing managersCompanies undergoing rebrandingBusinesses planning successionCompanies entering new marketsBusinesses preparing for regional expansion
What happens after the workshop?
Your Strategy Is the Starting Point
Take the strategy you develop back to your team and begin implementing it internally. Businesses that want deeper support can engage Bluehive separately for:
Rebranding
Website Development
Digital Marketing
Brand Communications
Regional Brand Strategy
Internationalisation Support
Ready to transform more than your brand?
Bluehive also supports businesses in developing broader transformation strategies across:
Process optimisationAI adoptionWorkflow automationInternal knowledge managementSales and marketing automationManagement visibility
Explore Work Smarter™ Take the next step
Your Business Already Has a Brand.
The Question Is Whether You Have Built It Deliberately.
Whether you are refreshing an established business, preparing the next generation, entering a new market or simply trying to stand out in a crowded digital world, start by getting your brand strategy right.
Come with your business. Leave with the foundation of your own brand strategy.