About Bluehive

A founder-led SME transformation & growth consultancy.

Bluehive Consulting Asia helps Singapore SMEs work smarter, grow stronger and stay future-ready — bringing strategy, implementation and capability building under one roof.

Bluehive Consulting Asia facilitating a business strategy workshop with SME participants
Bluehive Consulting Asia leadership and consulting team
Founder-led

Led by Serene Kwok, Founder & Chief Transformation Strategist

Bluehive Consulting Asia is led by Serene Kwok, a Singapore SME transformation consultant known for helping business owners connect branding, digital marketing, business process redesign, AI adoption, workforce transformation and grant-supported growth into practical projects.

Serene founded Bluehive to give Singapore SMEs the kind of senior, multi-disciplinary partner usually reserved for larger enterprises — tuned for SME realities, owner-led decisions and grant-supported growth across AI transformation, business transformation, branding, digital marketing, HR, training and funding.

Professional Singapore Certified Management Consultant · IMDA Pre-Approved Vendor · Certified Generative AI Professional · Certified Sustainability Practitioner · Certified PDPA Practitioner · ACLP Certified Trainer

Meet the full team
Our Methodology

Bluehive Growth OS™ — the framework that powers every engagement

Our proprietary framework connects brand, marketing, sales, workflow, SOPs, AI, people and funding into one practical transformation roadmap — and powers both pathways: Grow Smarter™ and Work Smarter™.

Explore the Methodology
Credentials

Certifications & Credentials

Bluehive brings together certified consulting, digital marketing, AI, sustainability, PDPA, design thinking, training and agile project delivery capabilities to support SMEs through practical transformation and growth projects.

  • Professional Singapore Certified Management Consultant

    Certified
  • IMDA Pre-Approved Vendor

    Certified
  • Certified Generative AI Professional

    Certified
  • Certified Sustainability Practitioner

    Certified
  • Certified PDPA Practitioner

    Certified
  • Certified Design Thinking Practitioner

    Certified
  • ACLP Certified Trainer

    Certified
  • Certified ScrumMaster®

    Certified

Leadership Team

Driving Bluehive’s vision and transformation strategy.

  • Serene Kwok — Founder & Chief Transformation Strategist, Bluehive Consulting Asia
    Serene Kwok
    Founder & Chief Transformation Strategist

    Leads Bluehive’s strategy, client consulting and business transformation initiatives for SMEs.

  • Patrice Charbon — Co-Founder, Bluehive Consulting Asia
    Patrice Charbon
    Co-Founder

    Senior advisor supporting Bluehive's regional perspective, business strategy and growth advisory work.

  • Simon Yap — Chief Technical Officer, Bluehive Consulting Asia
    Simon Yap
    Chief Technical Officer

    Technology and AI advisor supporting CTO-led project reviews, systems thinking and implementation planning for SME transformation projects.

  • Davina Lim — Chief Operating Officer, Bluehive Consulting Asia
    Davina Lim
    Chief Operating Officer

    Oversees operations, delivery and cross-functional execution across Bluehive’s consulting, digital and transformation engagements.

View the full Bluehive team
Ecosystem

Technology & Delivery Ecosystem

Bluehive works with a network of technology and specialist partners to bring the right capabilities into each client engagement.

  • Ascendo
  • AWS
  • CFO.sg
  • Climate Asia
  • FlexM
  • Horangi Cyber Security
  • HR Easily
  • Ling Law
  • Logicode
  • Lunchbox POS
  • Oasis Web Design
  • Pleodata
  • QuickBooks
  • Shopify
  • Shopline
  • Stripe
  • Techzu
  • Titan Security
  • Xero
  • Zencode
Client Testimonials

Feedback from Clients

We work closely with SME owners and management teams to turn strategy, branding, transformation and funding support into practical business outcomes.

Seatware Haus appointed Bluehive for our Strategic Marketing and Rebranding EDG Grant project. We were impressed that the team understood our furniture business very well and was able to define our rebranding direction. The team understands the challenges faced by SMEs and is always willing to go the extra step to help our business. Highly recommended.
MA
Melissa Aw
Design Director, Seatware Haus Pte Ltd
Bluehive helped us navigate the Enterprise Development Grant process with clarity and confidence. Their strategic approach to our digital transformation project gave us a clear roadmap we could actually execute.
JT
Jonathan Tan
Managing Director, Eastwood Logistics Pte Ltd
Working with Bluehive on our branding and marketing strategy was a game-changer. They truly understand the SME landscape in Singapore and delivered practical solutions that fit our budget and goals.
SL
Sarah Lim
CEO, GreenLeaf Technologies
The team at Bluehive brought exceptional expertise to our AI adoption journey. Their structured approach helped us identify the right automation opportunities without overwhelming our operations.
DW
David Wong
Operations Director, Precision Manufacturing Co.
Bluehive's grant advisory services saved us countless hours of confusion. They handled the documentation, strategy alignment and submission process professionally — and we secured the funding we needed.
AC
Amanda Cheong
Finance Manager, Harbor Front F&B Group
Their workforce transformation programme helped us restructure our team for growth. The training roadmap and change management support made the transition smooth for everyone involved.
RG
Robert Goh
HR Director, Apex Construction Pte Ltd
We engaged Bluehive for a complete brand refresh and digital marketing overhaul. The results speak for themselves — our lead generation improved by 40% within the first quarter.
MK
Michelle Koh
Marketing Head, Luxe Interior Design
Bluehive's business process redesign expertise helped us streamline operations and reduce manual work by 60%. Their practical, SME-focused approach made all the difference.
KY
Kenneth Yeo
Founder, Swift Delivery Services
The sustainability consulting and green certification support from Bluehive positioned our company for new government contracts. Their knowledge of local regulations is outstanding.
PN
Patricia Ng
Compliance Officer, EcoPack Solutions
From strategy to implementation, Bluehive was with us every step of the way. Their integrated approach to branding, digital marketing and grant funding is exactly what growing SMEs need.
SC
Steven Chua
Business Owner, Chua & Associates
Start here

Not sure where to start?

Book a Business Transformation Consultation — a senior Bluehive consultant will help you decide the highest-impact next move for your SME.

Book a Business Transformation Consultation

⏱ Limited consultation slots each month.

Bluehive senior consultants in diagnostic discussion with SME client