How long does a B2B website and lead generation engagement take?

Typically several months across diagnostic, website transformation, CRM adoption and always-on lead generation.

Do you replace our existing CRM?

Not necessarily. We work with the CRM that fits the team's maturity and scale — the priority is adoption, not tools.

Can PSG support this?

Depending on scope, website and digital marketing capability building can align with PSG. Agencies make final decisions on eligibility.

Is this only for cable distributors?

No. The pattern applies to any technical B2B distributor selling into trade and enterprise buyers.

Do you run the ads and outreach for us?

We set direction, structure and playbooks. Ongoing execution can be in-house or with delivery partners.

How do you measure success?

Qualitatively — lead quality, response time, sales-team focus and enquiry-to-quote conversion. Metrics are shared privately with clients.

Cable Source — B2B Website Transformation & Lead Generation

Project Snapshot

Industry: B2B distribution — specialist cabling and connectivity products supplying trade and enterprise buyers.
Client Type: Established SME B2B distributor.
Business Goal: Modernise sales operations and generate qualified B2B leads through digital channels.
Services Delivered: B2B Website Transformation · CRM Adoption & Lead Routing · Product Content System · B2B Lead Generation
Project Focus: Website transformation, CRM adoption and B2B lead generation engine.

Business Challenges

What this business was working through

Website did not reflect catalogue depth or technical credibility.
Enquiries handled reactively, with no structured lead qualification.
Product knowledge concentrated in senior staff, hard to scale.
Limited visibility on where leads originated and how they converted.
Trade buyers increasingly expected clear technical information online before contacting sales.

What Bluehive Delivered

The work that moved the needle

B2B Website Transformation

Rebuilt the site around trade-buyer questions — product depth, technical specs and clear routes to a qualified enquiry.

CRM Adoption & Lead Routing

Implemented a lightweight CRM so enquiries are captured, routed and followed up consistently across the sales team.

Product Content System

Structured technical content so catalogue depth is finally visible and searchable online.

B2B Lead Generation

Layered SEO, targeted search ads and LinkedIn outreach to feed qualified enquiries into the CRM.

Sales Team Enablement

Set the sales team up with playbooks, templates and reporting so digital leads are worked, not lost.

Business Outcomes

What changed for the business

A website that reflects real technical depth and qualifies enquiries before they hit the sales team.
Enquiries captured and routed through a CRM instead of scattered inboxes.
Clearer visibility on lead source, response time and conversion.
A repeatable B2B lead generation rhythm across search and LinkedIn.
Sales team focused on higher-value conversations, not low-quality tyre-kicking.

Related Services

Explore what powered this engagement

Ready to achieve similar results?

Whether you're looking to strengthen your brand, streamline operations or accelerate growth, Bluehive can help.

Book a Business Transformation Consultation

Cable Source