Project Snapshot
- Industry
- Retail — hardware and specialty trade products serving both walk-in retail and trade customers.
- Client Type
- Established SME retail and trade operator.
- Business Goal
- Modernising a hardware retail brand for both trade and retail buyers.
- Services Delivered
- Brand Refresh · Catalogue Redesign · Digital Marketing Strategy · Trade / Retail Segmentation
- Project Focus
- The business had grown its category range faster than its brand and digital presence. Leadership wanted a more professional identity, a redesigned catalogue, and stronger digital visibility to serve both retail and trade buyers.
Business Challenges
What this business was working through
- Brand identity feeling dated relative to the depth of the product range.
- Product catalogue not doing justice to the actual category expertise.
- Digital visibility limited — buyers not finding the range online.
- Trade and retail buyer needs pulling the brand in two directions.
- Limited internal marketing capacity to sustain execution.
What Bluehive Delivered
The work that moved the needle
Brand Refresh
Modernised brand identity while preserving category authority and trade credibility.
Catalogue Redesign
Redesigned the product catalogue as a working sales tool for both trade and retail conversations.
Digital Marketing Strategy
Set the strategy to make the range findable and credible online for both trade and retail buyers.
Trade / Retail Segmentation
Clarified how the brand serves both trade and retail audiences without diluting either.
Business Outcomes
What changed for the business
- A more professional brand presence in line with category depth.
- A redesigned catalogue that supports real sales conversations.
- Stronger digital visibility across trade and retail buyer journeys.
- Clearer segmentation between trade and retail communication.
- A foundation for sustained digital marketing execution.
Related Services
Explore what powered this engagement
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