Bluehive builds hero campaigns that combine corporate video, landing pages, PR angles and KOL outreach into one coordinated story — designed for launches, rebrands and credibility-building moments.
Fotile · Premium Kitchen Appliances
A premium kitchen appliance brand needed to build category leadership on social media — moving beyond product shots to lifestyle storytelling that justifies a premium price point.
Services Delivered
Editorial Feed
Short-Form Video
Paid Campaigns
Lifestyle Video
Performance
Whether you're looking to build a new website, improve your Google rankings, generate B2B leads or grow through social media, Bluehive provides specialist digital marketing solutions tailored to every stage of your business growth.
IMDA Pre-Approved digital marketing packages that help eligible Singapore SMEs accelerate growth with up to 50% funding support.
Build modern, conversion-focused websites and landing pages designed to generate more enquiries and sales.
Improve your visibility across Google Search and AI-powered search platforms so customers can find your business more easily.
Generate qualified B2B opportunities through strategic prospecting, outreach and lead nurturing.
Build awareness and grow your business through engaging short-form videos, creator strategies and social commerce.
Connect with Chinese-speaking consumers through authentic content, community engagement and influencer marketing.
Real transformations
Every growing business reaches a point where its brand no longer reflects where the company is heading. Customers become harder to win, marketing becomes less effective and growth slows. Here are some of the real business challenges we've helped our clients overcome.
Client
Whale Tea
The challenge
How Bluehive helped
Bluehive repositioned Whale Tea from another beverage outlet into a premium tea experience through brand strategy, customer positioning, visual identity and a franchise-ready growth roadmap that supports regional expansion.
F&B · Franchise Growth
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Client
Home Trend Furnishing / Aeric Kitchen
The challenge
How Bluehive helped
We developed a sustainability-focused brand positioning, messaging framework and marketing strategy that clearly communicates the value of environmentally responsible materials while strengthening brand credibility.
Home & Living · Sustainability
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Client
Aary Jewellery
The challenge
How Bluehive helped
Bluehive refreshed the brand positioning, digital presence and customer engagement strategy to modernise the brand while preserving its premium reputation.
Luxury Retail
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Client
Broadway — Hennessy Duck
The challenge
How Bluehive helped
Bluehive developed the branding strategy, concept positioning, visual identity and launch communications for a brand-new dining concept, ensuring it stood apart from existing F&B offerings and attracted immediate market attention.
F&B · New Concept Launch
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Client
Supaspace
The challenge
How Bluehive helped
Instead of waiting for completed projects, Bluehive built a content-first launch strategy around the founder's custom-built cat condo, creating viral TikTok content that generated brand awareness and early enquiries from day one.
Interior Design · Launch Strategy
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Client
Evita
The challenge
How Bluehive helped
Bluehive created a complete brand identity system including positioning, packaging, marketing materials and digital presence to help the business present itself as a stronger, more differentiated consumer brand.
Consumer Brand · Identity System
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Whether you're looking to strengthen your brand, generate more qualified leads, embrace AI or prepare your business for its next stage of growth, we work alongside ambitious SMEs to build sustainable business success.
You've outgrown referrals and word-of-mouth and need a structured strategy to generate consistent leads and sustainable growth.
Your products or services are good, but customers don't clearly understand what makes you different from your competitors.
You're spending on websites, social media or advertising but not seeing enough enquiries, conversions or measurable ROI.
You want to leverage AI, automation and smarter workflows to improve productivity, marketing and customer engagement.
You're looking to accelerate your transformation through PSG, EDG or other government support while building long-term business capabilities.
Whether you're rebranding, expanding overseas, launching new products or transforming your business, you need an experienced growth partner to guide the journey.
Branding and marketing only work when the three pillars are aligned. Bluehive's Grow Smarter engagements join brand foundation, audience clarity and demand generation into one connected programme — so creative, channels and spend all pull in the same direction.
01 — Brand foundation
Positioning, narrative, identity system, tone of voice and visual direction — so every customer touchpoint feels intentional and recognisable, not generic.
02 — Audience & channels
Ideal customer profiling, channel selection and content pillars tuned to where your buyers actually spend time — Meta, TikTok, LinkedIn, search, email or Xiaohongshu.
03 — Demand & conversion
Paid amplification, lead capture, landing pages and reporting that connect campaigns back to enquiries, conversations and sales — not just reach and impressions.
Bluehive's branding and digital marketing work is designed to help SMEs build a stronger brand presence, sharpen positioning, communicate clearly with target customers, generate leads and grow sales — connecting strategy, creative direction and rollout across every customer touchpoint.
Step 01
Brand audit, customer insight and competitor scan to baseline where you stand today.
Step 02
Sharpen positioning, value proposition and target audience so messaging cuts through.
Step 03
Develop identity, content, campaigns and assets that bring the brand to life.
Step 04
Roll out across the right channels — owned, earned and paid — with clear creative direction.
Step 05
Track reach, engagement, leads and sales — then refine the next cycle.
Continue your journey with related Bluehive services, funding pathways and relevant transformation examples.
Services that often work together with this engagement.
Grant pathways that may be relevant, subject to eligibility and project scope.
Video communicates story, personality and credibility faster than text or static images. For SMEs, a well-produced corporate or brand video gives customers, partners and KOLs a clear way to understand who you are — and can be reused across website, social, sales pitches, PR and ad campaigns.
Bluehive's hero campaigns combine campaign concept, corporate or brand video direction, storyboarding and scripting, landing page direction, PR angle development, KOL and media outreach planning, paid amplification recommendations and campaign reporting.
Yes. Bluehive develops the campaign idea, narrative arc, storyboard and script direction, then briefs production partners so the final video reflects the brand and supports the campaign objective — not just a generic corporate video.
KOL and media selection should follow the campaign objective and audience, not follower counts. Bluehive helps SMEs shortlist KOLs and media angles based on audience fit, content style, credibility and budget — and plans the outreach and brief accordingly.
Yes — hero campaigns are most effective when video is amplified through paid social or YouTube, pointed at a dedicated landing page with a clear next step. Bluehive plans video, landing page and paid amplification as one connected campaign.
No. KOL fees, media buys, PR placements and ad spend are paid by the SME directly. Bluehive's scope covers strategy, creative direction, planning and management. This aligns with PSG Package 5 structure where applicable, subject to PSG eligibility.
Book a Business Transformation Consultation — a senior Bluehive consultant will help you decide whether this is the right starting point for your business.
⏱ Limited consultation slots each month.
