- Industry
- Home & Living — exclusive retail and B2B supplier to restaurants and F&B outlets.
- Client Type
- SME with a mixed retail, warehouse and B2B operations team.
- Business Goal
- Setting up HR policies, sales playbook, refund procedures, staff training and job redesign for a dual-channel retail and B2B business.
- Services Delivered
- HR Policies · Sales Book · Refund Procedures · Staff Training
- Project Focus
- As both retail and B2B operations expanded, the team lacked formal HR policies, a structured sales approach, clear refund procedures and consistent staff training. Leadership needed people operations, role clarity and frontline playbooks that could support both channels without diluting service standards.
What this business was working through
- No formal HR policies or documented people practices for a growing mixed-channel team.
- Sales process inconsistent across retail and B2B channels.
- Refund and customer service procedures unclear, creating friction at the front line.
- Staff training ad-hoc — new hires learned on the job with uneven results.
- Role overlaps between retail, warehouse and B2B support slowing decision-making.
The work that moved the needle
HR Policies
Established a core HR policy framework covering people practices, conduct, leave and performance management for the growing team.
Sales Book
Created a sales playbook that standardised the approach for both exclusive retail and B2B customer conversations.
Refund Procedures
Documented clear refund and customer service procedures so frontline staff could resolve issues consistently.
Staff Training
Designed and delivered a staff training programme covering service standards, product knowledge and channel-specific selling.
Job Redesign
Redesigned key roles across retail, warehouse and B2B support with clearer scope, decision rights and hand-offs.
What changed for the business
- A documented HR policy foundation that supports both retail and B2B teams.
- A sales book that brings consistency to customer and F&B partner conversations.
- Clear refund procedures that reduce frontline friction and manager escalations.
- Trained staff with a shared baseline for service and product knowledge.
- Redesigned roles with clearer ownership across retail, warehouse and B2B support.
Explore what powered this engagement
Ready to achieve similar results?
Whether you're looking to strengthen your brand, streamline operations or accelerate growth, Bluehive can help.
Book a Business Transformation Consultation
