Acquire leads with paid ads. Nurture them with email. Convert with a real funnel.
A 3-month performance programme built for SMEs who need measurable lead acquisition — not just ad impressions. Paid campaigns on one channel, a landing page tuned for conversion, and email nurturing so enquiries do not go cold.
What this package is designed to achieve
Acquire and nurture leads through paid campaigns and automated email follow-up — measurable cost-per-lead, structured tracking and a landing page that actually converts.
Best for: SMEs wanting fast, measurable lead acquisition with structured follow-up — service businesses, e-commerce, quote-based sellers, event/course/product launches.
Who this package is built for
- SMEs with a promotion, event, product or course launch to drive leads for
- Service businesses selling quote-based services (renovation, consulting, healthcare, professional services)
- E-commerce brands wanting Meta or Google ads with proper attribution
- SMEs whose enquiries currently go cold because there is no follow-up sequence
- Businesses that have run ads before without conversion tracking or landing-page discipline
What good looks like at the end of the engagement
- CTR ≥1% on social ads and ≥2% on Google ads
- ≥120% ROAS on conversion-focused campaigns
- A landing page that captures leads with a validated tracking pipeline
- Email open rates 10–30% and click rates 2–5% on nurture flows
- An internal team that can read the reports and continue the campaigns after handover
KPIs above are industry benchmarks used to structure the programme. Actual results depend on category, sales cycle, budget and starting point — Bluehive commits to the process and reporting, not guaranteed outcomes.
How Bluehive delivers this package
Paid acquisition on one channel → landing-page support → email nurturing → optimise → report.
Phase 1
Discovery & Strategy
Frame the campaign around a specific business objective.
Needs analysis & SWOT
Business objective, offer, buyer, competitor scan and channel selection.
Strategy report
Campaign structure, budget guidance, conversion tracking plan and creative direction.
Landing-page review
Review the existing LP for CTA, lead form, load speed and tracking readiness.
Phase 2
Paid Acquisition + LP
Launch paid campaigns and give them a page that converts.
Campaign 1 — paid ads
2 campaigns on your chosen channel (Social or Google Ads); account setup, targeting, optimisation, Pixel / GA4 conversion tracking, remarketing and ≥1 A/B test.
Landing-page conversion support
CTA and lead-form optimisation, tracking validation and page-flow recommendations.
Creative production
Ad copy across 2 campaigns, 2–4 creatives per campaign, A/B variations and Google Responsive Search Ads.
Phase 3
Email Nurturing & Report
Follow up captured leads so spend converts to sales.
Campaign 2 — email nurturing
Platform setup on Mailchimp or Klaviyo; segmentation; 1–2 broadcasts per month; up to 2 automations; subject-line A/B (KPI open 10–30%, CTR 2–5%).
Email assets
Email copywriting and up to 2 automation sequences (welcome, nurture, re-engagement).
Report & handover
Dedicated account manager, final report covering paid + email + funnel insights, leads-management integration, training and handover.
What's included in the package
- Needs analysis, competitor analysis, SWOT and strategy report
- Campaign 1 — Paid Lead Acquisition on Social or Google Ads: 2 campaigns, account setup, targeting, optimisation, Pixel / GA4 conversion tracking, remarketing and ≥1 A/B test
- Landing-page conversion support — LP review, CTA and lead-form optimisation, tracking validation
- Campaign 1 assets — ad copy (2 campaigns), 2–4 creatives per campaign, A/B variations, Google RSA
- Campaign 2 — Email Nurturing: platform setup (Mailchimp / Klaviyo), segmentation, 1–2 broadcasts/month, up to 2 automations, subject-line A/B
- Campaign 2 assets — email copywriting and up to 2 automation sequences
- Dedicated account manager and final report (paid + email + funnel insights)
- Leads-management integration; training and handover
Kept transparent up front
- Advertising media spend (paid to Meta, Google, TikTok etc.)
- Premium email platform subscriptions beyond starter tiers
- Landing-page development (recommendations are provided; build is scoped separately)
Optional items are quoted separately where applicable, so the PSG-supported scope stays clean.
Lead Acquisition Accelerator — questions SME owners ask
The other PSG Digital Marketing Packages
Related services and case studies
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Related services
Services that often work together with this engagement.
Case studies
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Funding support
Grant pathways that may be relevant, subject to eligibility and project scope.
Discuss Lead Acquisition Accelerator for your business
A senior Bluehive consultant will review your business, objectives and budget — and confirm whether this PSG package is the right starting point or whether a different one fits better.
⏱ Limited PSG consultation slots each month.
