Build reach, community and sales on TikTok — as a business channel, not entertainment.
A 3-month TikTok growth programme built around short-form video: strategy, monthly filming, an organic content engine, TikTok Ads and — where relevant — TikTok Shop. For SMEs who want TikTok to drive real business outcomes.
What this package is designed to achieve
Build reach, community and sales through short-form video — using TikTok as a genuine business channel with an organic content engine amplified by paid.
Best for: Consumer brands, F&B, retail, lifestyle, home & living, education and services targeting younger audiences or with viral potential.
Who this package is built for
- Consumer brands that want to reach Gen Z and millennial buyers on TikTok
- F&B, retail, lifestyle and beauty businesses with visual storytelling potential
- Home & living, appliance and interior brands demonstrating product value
- Education, coaching and service businesses building creator-led authority
- Brands with TikTok Shop potential wanting product-to-sale flow
What good looks like at the end of the engagement
- An engaged TikTok presence with a consistent monthly content cadence
- Organic CTR 1–5% on published posts
- TikTok Ads ROAS 150–300% on conversion-focused campaigns
- 12–24 videos published over 3 months forming a reusable content library
- An internal team trained on Canva and CapCut to continue after handover
KPIs above are industry benchmarks used to structure the programme. Actual results depend on category, sales cycle, budget and starting point — Bluehive commits to the process and reporting, not guaranteed outcomes.
How Bluehive delivers this package
Strategy → organic content engine → paid amplification → optimise.
Phase 1
Strategy & Setup
Set TikTok up as a business channel, not a personal experiment.
Needs analysis & SWOT
Business, category, competitor and TikTok landscape review.
Strategy report
Personas, content pillars, influencer and ad-budget guidance.
Account setup
TikTok Business Account and TikTok Shop setup where required.
Phase 2
Organic Content Engine
Produce enough content to actually move the algorithm.
Monthly filming session
1 filming session per month (up to 4 hours) plus editing.
4–8 posts per month
Copy, hashtags, music, trend research and cover design.
Ideation, storyboarding & video-to-SKU
Content pipeline mapped to product SKUs and shoppable links where TikTok Shop is active.
Phase 3
Paid Amplification & Report
Amplify what works and hand the system over.
TikTok Ads campaign
1 filming session (2 hours) for ad creative; ad account setup and management; objectives, demographics and ad-spend tracking (KPI ROAS 150–300%).
Ad assets
1–3 ad posts with copywriting.
Report & handover
Monthly performance reports, final report, and training on Canva / CapCut so the team can continue.
What's included in the package
- Needs analysis, competitor analysis, SWOT and strategy report (personas, content pillars, influencer and ad-budget guidance)
- TikTok account setup — Business Account plus TikTok Shop if required
- Campaign 1 Organic (monthly) — 1 filming session (up to 4 hrs) + editing; 4–8 posts/month; copy, hashtags, music, trend research and cover design; ideation and storyboarding; video-to-SKU link
- 12–24 organic posts over 3 months
- Campaign 2 TikTok Ads — 1 filming session (2 hrs), ad account setup and management, objectives and demographics, ad-spend tracking and reporting
- 1–3 ad posts with copywriting
- Monthly performance reports and final report
- Training (Canva / CapCut) and handover
Kept transparent up front
- Ad media spend to TikTok (paid separately by the SME)
- Professional videography (videos are filmed on iPhone or Samsung devices; upgraded videography available at additional cost)
- Influencer or KOL talent fees
Optional items are quoted separately where applicable, so the PSG-supported scope stays clean.
TikTok Growth Accelerator — questions SME owners ask
The other PSG Digital Marketing Packages
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Case studies
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Funding support
Grant pathways that may be relevant, subject to eligibility and project scope.
Discuss TikTok Growth Accelerator for your business
A senior Bluehive consultant will review your business, objectives and budget — and confirm whether this PSG package is the right starting point or whether a different one fits better.
⏱ Limited PSG consultation slots each month.
