Build a brand customers recognise, trust and choose over cheaper alternatives.
A 3-month brand-authority programme combining social advertising on your strongest platform with digital media and KOL outreach — designed for established SMEs ready to scale presence, credibility and premium pricing power.
What this package is designed to achieve
Build a recognised brand that attracts and converts — through social advertising, digital media and KOL outreach that stack awareness, credibility and demand.
Best for: Established SMEs ready to scale their brand presence and build authority — home & living, F&B, premium retail, consumer brands, professional firms and heritage SMEs refreshing positioning.
Who this package is built for
- Established SMEs with a proven product ready to scale presence
- Premium, heritage or specialist brands defending pricing against cheaper competitors
- Home & living, F&B, appliance and lifestyle brands preparing a launch or rebrand
- Consumer brands wanting third-party validation from media and KOLs
- SMEs entering a new market, category or product line where credibility matters
What good looks like at the end of the engagement
- Stronger brand visibility and reach across chosen social platform
- ≥120% ROAS on conversion campaigns and ≥120% ROI on KOL / media outreach
- Third-party features, KOL collaborations and backlinks that build credibility
- A recognisable brand narrative expressed consistently across paid social, organic and PR
KPIs above are industry benchmarks used to structure the programme. Actual results depend on category, sales cycle, budget and starting point — Bluehive commits to the process and reporting, not guaranteed outcomes.
How Bluehive delivers this package
Brand strategy → paid social → growth amplification via multi-platform or KOL outreach.
Phase 1
Brand Strategy
Anchor the campaign in a clear brand narrative before spending on media.
Needs analysis across FB / IG / TikTok / Xiaohongshu
Competitor analysis, SWOT and cross-channel benchmarking.
Social media & growth strategy report
Personas, positioning, creative inspiration, tone, content and campaign strategy.
Platform setup
Social platform setup on 1 channel if required.
Phase 2
Paid Social Campaign
Run a focused, well-produced campaign on your strongest platform.
Campaign 1 — Social Advertising
Setup and management on 1 platform (3 months); targeting; ad copy and creative; ≥1 A/B test; conversion tracking; budget optimisation (KPI ≥120% ROAS).
Organic support
Up to 12 organic posts to reinforce the paid campaign.
Phase 3
Growth Amplification
Choose how you want to stack additional reach and credibility.
Option A — Multi-platform extension
A second paid campaign on another platform plus up to 12 additional organic posts.
Option B — Digital Media & KOL outreach
Pitch 10–20 media / bloggers / KOLs for features, collaborations and backlinks (KPI ≥120% ROI).
Reporting & handover
Digital assets for both campaigns; monthly review and reporting; final report; leads-management integration; training and handover.
What's included in the package
- Needs analysis across FB / IG / TikTok / Xiaohongshu; competitor analysis, SWOT and benchmarking
- Social Media & Growth Strategy Report — personas, positioning, creative inspiration, tone, content and campaign strategy
- Social platform setup (1 channel) if required
- Campaign 1 — Social Advertising (1 platform, 3 months): setup and management, targeting, ad copy and creative, ≥1 A/B test, conversion tracking, budget optimisation, up to 12 organic posts
- Campaign 2 — Growth Amplification: Option A multi-platform extension (2nd paid campaign + up to 12 posts) OR Option B Digital Media & KOL outreach (pitch 10–20 media / bloggers / KOLs for features, collaborations and backlinks)
- Digital assets for both campaigns; dedicated account manager
- Monthly review and reporting; final report; leads-management integration; training and handover
Kept transparent up front
- Advertising media spend (paid to the ad platform separately)
- Third-party or KOL talent fees
- Media buying, sponsorships or paid placements
Optional items are quoted separately where applicable, so the PSG-supported scope stays clean.
Brand Authority Accelerator — questions SME owners ask
The other PSG Digital Marketing Packages
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Case studies
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Funding support
Grant pathways that may be relevant, subject to eligibility and project scope.
Discuss Brand Authority Accelerator for your business
A senior Bluehive consultant will review your business, objectives and budget — and confirm whether this PSG package is the right starting point or whether a different one fits better.
⏱ Limited PSG consultation slots each month.
