Generate a predictable pipeline of B2B enquiries.
A structured 3-month LinkedIn and email outreach programme for Singapore B2B SMEs that need a steady flow of qualified conversations with decision-makers — not likes and impressions.
What this package is designed to achieve
Generate a predictable pipeline of qualified enquiries through targeted LinkedIn and email outreach to decision-makers in your ideal customer segment.
Best for: B2B SMEs, consultancies, industrial and trade suppliers, professional services and considered-purchase businesses launching a campaign or new service.
Who this package is built for
- B2B service firms selling to SMEs, enterprises or government
- Professional services and consultancies with named-account sales
- Industrial, trade and logistics suppliers with long sales cycles
- Training providers, technology vendors and platform businesses
- SMEs launching a new service, market or account-based campaign
What good looks like at the end of the engagement
- A steady flow of qualified B2B leads and decision-maker conversations
- Target 2–5% leads generated across LinkedIn and email outreach (industry-dependent)
- An optimised LinkedIn company page and sales-manager profile positioned around your value proposition
- A repeatable outreach system — target list, messaging, sequences and tracking — the internal team can continue running
KPIs above are industry benchmarks used to structure the programme. Actual results depend on category, sales cycle, budget and starting point — Bluehive commits to the process and reporting, not guaranteed outcomes.
How Bluehive delivers this package
Discover → strategy → dual-channel outreach → optimise → handover.
Phase 1
Discovery & Strategy
Understand the business before writing a single outreach message.
Needs analysis & SWOT
Discovery workshop, objectives, current-state and competitor analysis.
Lead-generation strategy report
Ideal customer profile, positioning, KPIs, budget, timeline and platform selection.
Target audience definition
Job titles, industries, company sizes and buying signals — up to 1,000 targets per channel.
Phase 2
Dual-Channel Outreach
Run structured LinkedIn and email campaigns in parallel.
LinkedIn Campaign 1
2 outreach campaigns to 500 targets each; message strategy and copywriting; Sales Navigator (1–3 months); LinkedIn Ads management if required.
LinkedIn profile & content
Company page and 1 sales-manager profile optimisation; 4–8 organic posts per month with design and copy.
Email Campaign 2
2 outreach campaigns to 500 targets each; strategy and copywriting; 1 email account setup; 1–2 email banners; deliverability alignment.
Phase 3
Optimise & Handover
Turn the programme into a repeatable internal capability.
Monthly performance reviews
Reply rates, qualified leads, positioning insights and message refinement.
Leads-management integration
Lead capture, response workflow and CRM handoff so nothing falls through the cracks.
Training & handover
Canva, Mailchimp and playbook training so the internal team can continue the programme.
What's included in the package
- Needs analysis with discovery, competitor analysis and SWOT
- Lead-generation strategy report — objectives, KPIs, target audience, positioning, budget and platform selection
- LinkedIn Campaign — 2 outreach campaigns to 500 targets each, strategy, copywriting, Sales Navigator (1–3 mo), company page + 1 sales-manager profile optimisation, LinkedIn Ads management if required (KPI 2–5% leads)
- LinkedIn organic content — 4–8 designed posts per month with copy
- Email Campaign — 2 outreach campaigns to 500 targets each, copywriting, email account setup, 1–2 email banners (KPI 2–5% leads)
- Monthly performance reports plus end-of-project final report
- Development and integration of leads-management processes
- Training (Canva / Mailchimp) and handover of digital assets
Kept transparent up front
- Advertising media spend (paid to the ad platform separately)
- Premium software subscriptions
- Third-party licences, stock or talent fees
Optional items are quoted separately where applicable, so the PSG-supported scope stays clean.
Lead Generation Starter — questions SME owners ask
The other PSG Digital Marketing Packages
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Case studies
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Funding support
Grant pathways that may be relevant, subject to eligibility and project scope.
Discuss Lead Generation Starter for your business
A senior Bluehive consultant will review your business, objectives and budget — and confirm whether this PSG package is the right starting point or whether a different one fits better.
⏱ Limited PSG consultation slots each month.
